Currently leading the strategic evolution of the Arc’teryx mobile app, where I operate at the intersection of product, brand, and business strategy. My role focuses on shaping how product strategy shows up across the organization and in market; translating complex consumer needs  into clear narratives, aligned roadmaps, and cohesive digital experiences.

On a day-to-day level, that includes:

• Driving end-to-end digital experience strategy across ecommerce (digital) and omnichannel  (in-store) through meaningful consumer research (UX)

• Partnering cross-functionally with product, brand, and leadership to align on priorities and direction (Project Management)

• Converting complex initiatives into structured frameworks, executive narratives, and decision-ready materials (Strategy)

• Bridging the gap between the consumer, our product offerings, and their preferred shopping journeys (Service Design)

April 2024- Present

• Product Management: Responsible for owning the complete product lifecycle of a technology product, to enable Merchant, Design and Product Creation teams. Responsibilities include delivering a strategic product roadmap from discovery, design, vendor selection, delivery, and support, as well as managing a cross-functional agile product squad to create and execute a 12–18 month roadmap in partnership with both internal and external stakeholders.

• Strategic Product Delivery: Lead a cross functional product squad team of engineers, business analysts and quality assurance in the execution of the roadmap and vision ensuring tracking and timely delivery (KPIs) of milestones and alignment with business goals and objectives. 

• Vendor and Stakeholder Management: Collaborate efficiently and effectively by building strong relationships with several cross-functional teams within the overall technology department and across the business.

• Insights: Hold the vision for strategic research and analysis across a large organization with competing priorities, including supporting our product team with the implementation of qualitative and quantitative UX research methods as well as evidence-based product development strategies.

• Design Thinking: Develop empathy for the guest/end-user by having the ability to incorporate human centred design practices which supports the continuous flow of feature backlog items and is aligned with the overall product strategy.

• Resource and Budget Management: Support the budgeting and forecasting process, providing insights to optimize financial planning for the product. Monitor and control the cost of executing the roadmap, optimizing resource allocation for maximum efficiency.

May 2022- April 2024

• Strategic Project Delivery: Responsible for the delivery of projects within the Product Systems team, which included the Arc'teryx Design, R&D, Product Development, and Merchandising. Responsibilities included delivering a strategic product roadmap as well as managing a cross-functional agile product squad to create and execute a 12–18 month roadmap in partnership with both internal and external stakeholders.

• Design Thinking: Developed empathy for the guest/end-user by having the ability to incorporate human centred design practices which supported the continuous flow of feature backlog items and is aligned with the overall product strategy.

• Resource and Budget Management: Supported the budgeting and forecasting process, providing insights to optimize financial planning for the product. Monitored and controlled the cost of executing the roadmap, optimizing resource allocation for maximum efficiency.

• Insights: Held the vision strategic research and analysis across a large organization with competing priorities, including supporting our product team with the implementation of qualitative and quantitative UX research methods as well as evidence-based product development.

• Vendor and Stakeholder Management: Collaborated efficiently and effectively by building strong relationships with several cross-functional teams within the overall technology department and across the business.

2020-2022

• Product Strategy and Delivery: Worked closely with multiple product teams and clients to define scope and vision, own product roadmaps, and remove barriers through continuous problem solving and communication in the rapid, yet strategic development of new digital products. This included ecommerce desktop and mobile app development in both the public and private sector.

• Research: Executed a research strategy across a portfolio of diverse products and clients, including supporting our team with the implementation of UX research and evidence-based product development.

• Project Operations: Oversaw the day-to-day operations of the entire project portfolio, ensuring that all work was delivered on time, budget, and within scope while also ensuring that our project team was satisfied with their workload and output.

• Client Management: Coordinated and managed all interactions between current and future clients, their products, and our organization.

• Design Operations: Implemented a human-centred approach to operationalizing and scaling design through people, processes, and tools.

• Design Strategy: Held the vision for all internal and external design activities, including establishing processes and practices to realize that vision. This included: design accessibility, content strategy, high/low fidelity prototyping and inclusive design.

• Clients include: BC Parks, Ministry of Environment & Climate Change Strategy, Sport for Life, Government Digital Experience and more.

2019-2020

• Product Strategy and Delivery: Worked closely with the client and product team to define scope and vision on multiple agile projects using human-centred design. This included removing barriers through continuous problem solving with technical team members, communication with leadership, and collaborative workshops.

• Client Management: Responsible for frequent product strategy and design roadmap updates to leadership, current and future clients, the greater organization as a whole, and the UX Community of Practice.

• Research: Held the vision for research strategy across a portfolio of diverse products and clients, including supporting our team with the implementation of UX research and evidence-based product development on multiple agile software development teams.

• Design: Responsible for the strategy and implementation of all internal and external design activities, including establishing processes and practices to bring product vision to life. This included: iterative UX design, DesignOps, content strategy, high/low fidelity prototyping, wireframe development, and design accessibility.

• Design Operations: Implemented a human-centred approach to operationalizing and scaling design through people, processes, and tools in a large, complex organization with ~8 agile teams.

• Products were created for: Ministry of Environment and Climate Change Strategy
, Ministry of Energy, Mines, and Low Carbon Innovation
, the Environmental Assessment Office
, and more.

2018

• Product Strategy and Delivery: Brought design thinking into the execution of digital strategy. This included removing barriers through continuous problem solving with users, communication with leadership, and collaborative workshops.

• Client Management: Responsible for frequent product strategy and design roadmap updates to leadership, current and future clients, and the greater organization as a whole.

• Research: Held the vision for UX research strategy across a large organization with competing priorities, including supporting our product team with the implementation of qualitative and quantitative UX research methods, design thinking, and evidence-based product development.

• Design: Responsible for the strategy and implementation of all internal and external design activities, including establishing processes and practices to bring product vision to life. This included: iterative UX design, content strategy, high/low fidelity prototyping, wireframe development, and design accessibility.

• Products were created for: Emergency Management British Columbia and the Ministry of Public Safetyescription