Currently leading the strategic evolution of the Arc’teryx mobile app, where I operate at the intersection of product, brand, and business strategy. My role focuses on shaping how product strategy shows up across the organization and in market; translating complex consumer needs  into clear narratives, aligned roadmaps, and cohesive digital experiences.

On a day-to-day level, that includes:

• Driving end-to-end digital experience strategy across ecommerce (digital) and omnichannel  (in-store) through meaningful consumer research (UX)

• Partnering cross-functionally with product, brand, and leadership to align on priorities and direction (Project Management)

• Converting complex initiatives into structured frameworks, executive narratives, and decision-ready materials (Strategy)

• Bridging the gap between the consumer, our product offerings, and their preferred shopping journeys (Service Design)

2024

Led the digital tech strategy that supported Arc'teryx's Merchant, Design, and Product Creation teams. My role focused on translating business strategy into scalable product solutions by aligning user needs, technology capabilities, and organizational priorities to deliver meaningful outcomes across the product lifecycle.

On a day-to-day level, that included:

• Defining product vision, strategy, and roadmaps while aligning stakeholders and leading cross-functional teams through the delivery of complex initiatives from discovery to implementation (Product Strategy & Delivery)

• Applying user research, human-centred design, and data-informed decision making to uncover opportunities, shape product direction, and ensure solutions solve meaningful user and business problems (Research & Design Thinking)

• Managing product investment, resource planning, vendor partnerships, and roadmap prioritization to maximize value, optimize delivery, and support long-term business objectives (Portfolio & Financial Management)
  

2022-2024

Led the delivery of digital tech products supporting Arc'teryx's Design, R&D, Product Development, and Merchandising teams. My role focused on connecting business objectives, user needs, and technology investments to deliver strategic product outcomes across a complex cross-functional environment.

On a day-to-day level, that included:

• Defining and executing product roadmaps while leading cross-functional teams through the delivery of strategic initiatives, balancing business priorities, technical constraints, and long-term product objectives (Product Delivery & Roadmap Management)

• Applying user research, human-centred design, and evidence-based decision making to uncover opportunities, prioritize solutions, and ensure product investments aligned with user and business needs (Research & Design Thinking)

• Building alignment across stakeholders, vendors, and technology teams while supporting budgeting, forecasting, and resource planning to maximize delivery effectiveness and business value (Stakeholder & Portfolio Management)

2020-2022

• Led the strategy and delivery of digital products across a diverse portfolio of public and private sector clients, operating at the intersection of product, design, research, and business transformation. My role focused on helping organizations translate complex challenges into user-centred digital experiences by aligning stakeholder needs, evidence-based insights, and scalable delivery practices.

On a day-to-day level, that included:

• Defining product vision, strategy, and roadmaps while guiding cross-functional teams and client stakeholders through the successful delivery of digital products across web, ecommerce, and mobile platforms (Product Strategy & Delivery)

• Leading research, design strategy, and human-centred design practices to uncover user needs, inform decision-making, and establish scalable approaches to accessibility, content, prototyping, and inclusive experience design (Research & Design Leadership)

• Overseeing a portfolio of projects, clients, and delivery teams by driving operational excellence, managing stakeholder relationships, and balancing priorities, resources, budgets, and business outcomes across multiple concurrent initiatives (Portfolio & Client Leadership)

2019-2020

Led product and design strategy across a portfolio of complex public-sector digital initiatives, helping organizations transform policy, service, and operational challenges into user-centred digital experiences. My role focused on aligning leadership, product teams, and end-user needs through evidence-based decision making, scalable design practices, and strategic delivery.

On a day-to-day level, that included:

• Shaping product vision, strategy, and delivery by facilitating alignment between client leadership, product teams, and technical stakeholders while guiding digital initiatives from discovery through implementation (Product Strategy & Delivery)

• Leading research and design strategy across multiple product teams, using human-centred design, UX research, accessibility, content strategy, and prototyping to inform decision making and bring product visions to life (Research & Design Leadership)

• Scaling design maturity across a large agile organization by establishing processes, operating models, and governance practices that enabled teams to deliver consistent, high-quality user experiences at scale (Design Operations & Organizational Leadership)

2018

Led the adoption of human-centred product and design practices within complex public-sector initiatives, helping organizations translate policy and operational goals into user-focused digital experiences. My role focused on aligning research, design, and delivery teams around evidence-based decision making while establishing the foundations for scalable digital product development.

On a day-to-day level, that included:

• Shaping product strategy and delivery by applying design thinking to complex digital initiatives, facilitating stakeholder alignment, and guiding teams through discovery, prioritization, and execution (Product Strategy & Delivery)

• Leading research and design strategy through qualitative and quantitative UX methods, evidence-based product development, accessibility, prototyping, and content design to ensure solutions reflected both user and organizational needs (Research & Design Leadership)

• Building organizational capability by establishing processes, practices, and communication frameworks that connected leadership, delivery teams, and clients around a shared product vision and roadmap (Design Operations & Stakeholder Leadership)